The UK’s landscape for vaping and FMCG products is changing rapidly. With the government’s planned ban on disposable vapes as part of its broader initiative to tackle youth vaping and reduce environmental waste, brands are facing a critical turning point.

But at Love Flavours, we believe this challenge is also a powerful opportunity—to innovate, evolve, and lead.

What Is the UK Disposable Vape Ban All About?

In 2024, the UK government announced its intention to ban single-use (disposable) vapes, aiming to:

• Curb the rising rates of youth vaping, especially among teens and children.

• Protect the environment by reducing the millions of disposable plastic vape products discarded every week.

• Support public health while still allowing adult smokers access to less harmful nicotine alternatives.

The proposed legislation includes restrictions on flavours, packaging, and the sale of certain vape products—prompting major shifts across the industry.

How This Affects Your Business

If your brand operates in the vape, beverage, or FMCG sectors, you’re likely feeling the pressure to rethink formulations, packaging, and compliance strategies.

Disposables are being phased out, and consumers are looking for refillable, sustainable, and premium alternatives. But how do you make the transition without losing your brand’s edge?

Love Flavours: Your Post-Ban Innovation Partner

We’ve been preparing for this shift—and we’re ready to help you lead it. At Love Flavours, our Post-Ban Flavour Strategy is built around three pillars of innovation:

• Refillable-ready flavour systems
  Our flavours are designed for reusable devices and eco-conscious packaging, ensuring consistent performance and taste.

• Eco-conscious R&D
  Sustainability is baked into our research and development. We help you create flavours that are good for the consumer—and the planet.

• Post-ban strategy support
  From regulatory guidance to flavour reformulation, we offer end-to-end support tailored to your brand’s goals.